CEREBRAL PALSY ALLIANCE

“STEPTEMBERING”

Steptember is the Cerebral Palsy Alliance’s annual fundraiser, in which participants pledge to take 10,000 steps per day for the whole month. We were tasked with adding a touch of humour to an important cause and show that even if you’re stuck in an office most of the week, you can still hit your target and raise money for a great cause. This campaign played nationwide on Australian TV and contributed to a record amount being raised. The spot was so well loved that it was retained for the following year’s fundraiser.

Client — Cerebral Palsy Alliance
Agency — Sliced Bread
Production Co. — Paper Moose

Director/Editor — Bryn Chainey
Producer — Yingna Lu
Cinematographer — Dan Bolt
Costumes — Frankie Fox
Steadicam — Tim Walsh